Hotel exterior in Amsterdam dockland 
Retained heavy interiors of 1920’s vaulted corridor 
‘Restaurant Snel’ - contrasting fresh open plan interiors 
Contemporary glass stairway to ‘Cultural Embassy’ 
Corridor - retained authentic features 
5 star Room – amazing 
3 star Room - by artist Richard Hutten 
1 star Room – old prison bedroom 
1 star Rooms - shared bathroom in the hall
Programme 12
Overview
The Lloyd Hotel, situated in the heart of Amsterdam's Oostelijk Havengebied (Eastern Harbour Area), is innovative in every way. The listed national monument, dating from 1921, has been converted into a hotel, and is now a true showcase for Dutch architecture and design. All 117 rooms - ranging in terms of luxury from a one-star to a five-star rating - are different in size and interior styling.
History
Opened in 1921 by the shipping company De Koninklijke Hollandsche Lloyd, the Lloyd building has at various times provided budget accommodation for eastern European emigrants, held resistance fighters during the Second World War and was used as studio space by Amsterdam's art set. The building continued to become impoverished while the surroundings of the Lloyd Hotel were constantly being renovated and renewed. Therefore, the city of Amsterdam decided to organize a competition. The building was to be developed by the party who put the building at its best use. The Lloyd Hotel as a hotel with a lot of different rooms and a Cultural Embassy was the preferred plan and the building work started in 1997.
Features
The interior decoration is a combination of exciting Dutch design - including designs from Claudy Jongstra, Hella Jongerius, De Bazel, Marcel Wanders and Richard Hutten to name but a few - to create several of the furniture pieces and timeless classics. The hotel has been transformed into one of the quirkiest and culturally rich of Amsterdam's boutique hotels. In fact, the whole focus of the Lloyd Hotel is creativity. This hotel is one big shackle-free experiment, with ‘wow factor' in bucket loads. Architects, designers and artists have worked together to create spaces that allow the rooms to be used in unconventional ways. This has led to some surprising and sometimes extreme solutions, such as a bath doubling as a table, a bed as a chair, or cabling space as a clothes cupboard. Some bathrooms are of the foldout variety, others have ‘disappeared', so that the shower is situated inside the room itself. Authentic details are everywhere: there are vaulted ceilings, stained glass windows. Most of the fixtures from the buildings troubled past have been re-used or re-imagined. So the floors are plasticised, the bar is housed in the old shower room (it's still got the original pipes, tiles and an odd echo to prove it) and the reception desk is separated from the entrance hall by a thick sheet of security glass.