Dudley Newbery will spend the summer visiting food festivals all over Wales. S4C viewers can get a taste of his journey in his new series Dudley yn Gwledda, starting Tuesday, 12 June.
The Llŷn Land and Seafood Festival in Pwllheli is the first stop on his tour. It was held on the first weekend in June and Dudley was there with his stall.
"In this series we will focus on food festivals - which are now very common events in Wales," says the chef, who has always praised local Welsh produce.
"New ones are launched every year, raising the profile of food producers and giving people the chance to see the new produce available. In four programmes we will visit some of the events you may be less familiar with in Pwllheli, Lampeter, Glansevern and Mold."
The four programmes will be shown during the summer months, and the next in the series will be the Lampeter Food Festival which takes place on 28 July.
In each location, Dudley will set up his stand before going out among the stalls to meet the local producers to see what's on offer.
He'll chat to the customers and test their senses by asking them to identify foods by taste and smell alone, while wearing a blindfold. He will also prepare a meal for a familiar face living locally. In Pwllheli, Ffermio presenter Daloni Metcalfe is his guest.
But before enjoying the event, there is a lot of work to be done behind the scenes.
"In the run-up to the festival, we will visit the producers to follow their preparations to get the produce ready to be displayed and sold," says Dudley.
"We will also meet a chef who uses local produce in his kitchen. It's an opportunity to share ideas and see what can be done with the ingredients. In the first programme we go to the kitchen at Bodegroes Hall on the outskirts of Pwllheli and meet Head Chef, Hugh Bracegirdle."