



CWPWRDD DILLAD: Click here for bigger images
Awen Teifi is an ambitious young fashion designer.
What is your ambition in the fashion world?
I intend to get as much experience as I can, working for all the big names in London, and even Paris or Milan. Once I have years of experience, I think I'll then be ready to start my own label - a project where I'll be designing for myself rather than other people.
Can you explain to me how your fashion career led you to London?
I went to Coleg Menai to study Fine Art, Sculpture and Textiles. They told me then that I had a flair for fashion and that I should go to London to study fashion. I made an application to Westminster College and got a place there, and that's where I did my degree course. I graduated this year.
What did you do for your final graduate project?
I did a lot of work that was inspired by sculpture - different shapes and how shape fills space. I took my inspiration from that, and from arts, and that's how I got the idea for my final project. Tailoring is very important to me. I think that the cut of a garment can change someone's shape and that to me is quite close to sculpture - that's where I get my inspiration.
Some people say that the line between art and fashion is very thin or even overlaps, what is your opinion about this?
It's a hotly-debated subject. Everyone says that fashion is commercial, but when you get to the highest level, like the couture houses and similar places that I've worked in - the line is very thin between a piece of art and something you wear.
What did you do after you graduated?
Someone from Giles Deacon saw me during the Graduate Fashion Week and asked me to help them with their Spring/Summer show. I had a good relationship with the Giles company, but after the show it all went quiet, so I went to get a job and a bit of money. But now I've just finished working with Giles on their Autumn/Winter show.
What have you got in your wardrobe? Where did you get this brown jacket?
This is one of the first projects I completed at university. I was inspired by tailoring and life in Harrow on the Hill, the eccentricities of the upper class! I looked at the tailoring in Saville Row, and the different techniques they used. I noticed that the way a lapel fell was important. So I put a welt pocket on the lapel to show that it fell in exactly the right place. I made this jacket by hand and I love playing with all the details.
There's very intricate work on your clothes isn't there?
I enjoy working on these details, and spending time doing things properly. I got the idea of putting pleats here from a man's tuxedo shirt. I then developed the concept to make a dress for a woman. It was important that the theme was carried throughout the work.
Did you make this gold jacket and trousers?
These are from my graduate collection. I started using more expensive materials and using prints and silver foil. With the jacket I used netting to add volume in the back. I bought the material for the jacket from a couture material shop in London. For the trousers I used some linen from Ireland, and printed on them with puff binders and foil adhesive. I then put the foil on top of the binder, with the hope of getting the same effect as the couture material.
This gold dress and fur coat look amazing. Did you make these as well?
These are vintage pieces that I've either borrowed or found in vintage shops in London. The dress is from the 80s - it's like a Dallas number, and is great for going out. I usually wear it with a fur coat that I was given. It's made of fox fur, from the 50s, and it's really warm - I wear it a lot during the winter.
This gold and brown jacket looks very unusual. Where did you get it?
This is a very expensive jacket from Hong Kong in the 50s. My boyfriend's grandmother gave me this - it's tailor made and looks amazing! It's nice to wear something like this to work as it's always a conversation starter and everyone wants to know where I got it from.
Do you feel pressured to look good all the time because you work in the fashion world?
I think that what you wear is important if you work in fashion, but you don't have to look amazing, you just have to have interesting pieces.
You have two colourful outfits here from the 80s, where the top and bottom are of the same material. When would you wear these?
These are handy, the dress and jacket are Laura Ashley. I wear the dress with a leather jacket and the jacket looks really cool with black skinny jeans and trendy shoes to give the look a bit of a lift. Then the other suit, the blue one with a skirt comes from the Bus Stop shop in the 80s and the suit is very handy for work. I can wear the skirt with a top, and the jacket with a pair of jeans.
Do clothes mean a lot to you? Do you keep all of them?
Yes, clothes are definitely important to me. There's something nice about buying vintage clothes - there's a different feel to them, they've got a history which you wouldn't get with clothes from the high street. If you can't afford designer clothes then vintage is a good way to get a unique piece so you don't look like everyone else.
- CWPWRDD DILLAD