Tell me about the history of Fred Perry clothes...

At the moment, the brand is looking back at its journey over the years and at who has influenced, and has been influenced, by the brand. What's interesting is that Andy Murray is now wearing the brand on the tennis courts, so its now come full circle.

What is it about the Fred Perry brand that appeals to you?

Personally, I think it's the Mods influence that appeals to me most. The clean cut, tidy lines, small collar and the slim silhouette that the clothes give - I think that's what's attracted me most to the brand.

How many pieces of Fred Perry clothes do you own?

I have about four or five Fred Perry items. The first piece of clothing I bought was a black polo-shirt with red and white piping on it - that was about fifteen years ago. Over the years, the black has faded, but that's probably more to do with me using the wrong washing powder rather than anything else! The black now looks more like charcoal, and the collar looks like it's been worn a lot, but I quite like that.

You also have a couple of Fred Perry cardigans as well don't you?

I like the cardigans because they come down into a low 'v', which is a very 70s kind of style. You can see nearly all of the poloshirt underneath. That's part of the style of course - to be able to see the buttons and collar. So I wear a purple or a black poloshirt underneath the cardigan and it looks quite nice.

Why do you think the brand has been so successful?

They've marketed themselves very well, but I think their success stems from the 50s. The Mods sort of took the brand under their wing and started to request different colours. After the Mods, the post punk scene and 80s bands took a shine to the brand. I think the appeal of Fred Perry clothes is everlasting, and it has managed to span a number of decades. They've now approached Paul Weller to design his own shirt for them and have been working closely with the famous Belgian designer, Raf Simons. The Raf Simons brand really works well with the Fred Perry style.

Originally, the brand wanted to use a smoking pipe rather than the leaves as their logo. Do you think that they would have been so successful had they stuck to their original idea?

Somehow, I can't see Andy Murray prancing about on a tennis court with a pipe on his chest! The leaves logo has quite a Greek feel to it. But the important thing is that the minute you see those leaves, you instantly know who you're dealing with, and that's the success of the Fred Perry logo.