S4C has won a major prize at the prestigious Design Week Awards 08 for an innovative on-screen campaign promoting its bilingual subtitling and video-on-demand services.
The animated promotion, which uses S4C’s new, award-winning brand identity in an innovative way, beat off stiff competition from rivals MTV, Sky and BBC2 to win the TV, Film and Video Graphics category.
The adjudicators at the awards, organised by Design Week magazine, praised the “high quality” of all the entrants but said that the S4C entry, which uses a pop-up book as a device to explain how to access services, “clearly stood out”.
The promotion, designed by former S4C Creative Director Dylan Griffith and Dan Witchell of Proud, was directed by Richard Acton and produced by Roger Whittlesea.
S4C Director of Communications, Huw Rossiter, said: “S4C is an innovative multi-platform channel with a wide range of broadcasting and on-line services that makes it accessible to viewers across the UK.
“This eye-catching promotional campaign got the message across in a humourous and engaging way.”
S4C’s new brand identity, launched in January 2007, won the Total Package award in the Design Category at last year’s EBU Connect. It also won the Welsh Brand Category prize at the 2007 Bilingual Design Awards, organised by the Welsh Language Board.