S4C Airtime Sales and Sponsorship
23-Sep-2008
Following an open tender, a consortium of Optimal Media Sales Ltd and Greenfield Media Solutions has been contracted by S4C International (S4CI) to generate advertising and sponsorship revenues from the commercial opportunities available within the S4C television and broadband services.
With offices in London, Manchester and Cardiff, Optimal will be responsible for generating sales revenue for S4CI while Greenfield will provide marketing and communication services in support of the sales function.
The contract will be for a period of three years starting on January 1, 2009.
S4C International is a wholly owned subsidiary of S4C and is responsible for the creation of commercial revenues for the public service broadcaster.